The Top 4 Benefits of Marketing Automation for Fuel Delivery

Fuel dealers have embraced new marketing strategies in recent history, using a blend of traditional methods and new technologies to send personalized messages to larger volumes of customers and prospects.  

One third of respondents to our 2023 Top Technology Trends in Fuel Delivery Report said they increased their marketing spending over the past year, but that doesn’t mean their marketing strategies have become more complicated. Fuel delivery companies are investing in tools like marketing automation software to handle monotonous work so more time can be spent caring for customers and growing the business. These are the four benefits of marketing automation for fuel delivery. 

Increase Your Marketing Efforts Without Increasing Staff 

Marketing automation software gives small teams the power to manage emails, campaigns, websites, and more at scale while still providing the personalized experience customers are looking for. And internally, marketing automation helps your team stay on track, organized, and focused on the right priorities.  

Customer and lead outreach can be handled through marketing automation software, and users can personalize communications based on data from an individual’s account. Whether users send an email, a text, or another type of digital message, they can apply personal data to a templated version of the message and easily create communications to scale.  

With marketing automation software, it’s easy to stay top-of-mind with prospects, too. Web forms can be built with a marketing automation system and placed on a fuel delivery company’s website. When prospects input data on the site, it immediately transfers back to the marketing automation software, making it easier to identify campaign targets. 

Deploy and Track Messages Across Multiple Channels 

Our 2023 Tech Trends survey found that social media sites such as Twitter, Instagram, and YouTube have grown in popularity among fuel delivery companies. And these sites aren’t just for attracting new customers—36% of respondents reported that customer service representatives used social media as part of their strategy. 

Social media has become a powerful tool to attract and engage with leads and current customers. As such, a wider variety of messages are communicated using these channels, plus tried-and-true channels like email, phones, and chat tools. Fuel dealers with diverse platforms and messages need software to organize segments, drill down into engagement data, and plan future communications strategies. Marketing automation tools like HubSpot Marketing Hub provide simultaneous tracking across multiple digital channels to ensure mobile, multimedia, and social media conversations are aligned. 

Improve Customer Experience and Onboarding 

Customer service and satisfaction indicate the success and well-being of fuel delivery companies. Almost 90% of respondents to our 2023 Tech Trends survey use customer service as a retention strategy, and several respondents said they are considering customer-focused technology like CRMs and self-service modules for the future.  

Marketing automation is all about delivering the right message to the right person. When it’s time to welcome new customers, automated campaigns can send all the information they need without taking time out of your marketing team’s day. Your team can set up an onboarding sequence that helps new customers orient themselves to your business and offerings.  

And it’s easy to keep this personalization going year-round without putting undue stress on your team. Customer touchpoints for birthdays, anniversaries with the company, and other milestones are simple to create and effective in long-term relationship-building with your customers.  

Differentiate Your Customer Experience from Competitors’ 

By personalizing customer experience with automated marketing features, you can build loyalty and gai a competitive advantage in your industry.  

Marketing automation software grants users the ability to record and reference touchpoints across the entire customer journey. Every interaction from phone conversations to email interactions is recorded and can be referenced as fuel dealers build rapport with accounts. Users can even flag accounts that require follow-up and future engagement.  

Marketing automation software helps teams map out customer journeys to determine when and how customers want to learn about additional products and services. With this information, fuel delivery companies can send customers the right messages and offers at the right time.  

In addition, marketing automation software makes it easy to keep tabs on will-call customers until they convert to automatic. When the time comes to reach out to will-call customers for refills and service appointments, users can start automated marketing campaigns to get customers scheduled. 

Level Up Your Fuel Delivery Marketing Strategy 

Marketing automation software gives fuel dealers an easy to way to get more marketing done with a hands-off approach. If you want to learn more about how Cargas Energy integrates with marketing automation software, reach out to our expert team of consultants.