The Power of Marketing for Fuel Delivery Companies

From shifting customer priorities to the rise of AI-driven marketing, the fuel delivery industry is evolving faster than ever. Market fluctuations and new technologies present challenges, but they also offer opportunities for forward-thinking fuel dealers who want to grow their businesses and strengthen customer relationships. 

In this episode of Energy Matters, Cargas Energy Product Marketer Farid Widjaya sits down with Andrew Maderia and Kamy Galibardova from Maderia Group to explore how data-driven marketing, pricing strategies, and technology can help companies stay competitive and deliver the personalized experiences that today’s customers expect. 

The Shift to Digital Marketing

While marketing spend has risen year-over-year, according to our Tech Trends Benchmarking Report, many fuel dealers still undervalue marketing. However, the modern consumer’s demands—including online accessibility and strong business relationships—are at the heart of digital marketing strategies. Businesses that fail to embrace digital marketing, social media, and email segmentation risk losing market share to companies that put themselves out there for customers.

Marketing New Customer Behaviors

Will call fuel delivery is still popular among customers, though it can create headaches for fuel dealers. In this regard, marketing is a handy tool that can help companies anticipate will call delivery needs and encourage customers to make the switch to automatic. Personalized fill reminders and the promotion of flexible pricing tiers through multiple channels can aid customer retention and loyalty.  

“Stop talking to people about things they already have or don’t want… I want a more personal experience, and if you’re not going to give the customer that, there’s someone down the road that will.” 

– Andrew Maderia 

Dovetailed Marketing and Fuel Operations

To Maderia and Galibardova, marketing software and strategies are not optional—for the modern fuel dealer, they are integral. The integration of back-office systems, CRMs, and marketing automation tools ensure that customer communications are personalized and reach the right customers at the right time.  

Today’s customers want that personal touch, and fuel delivery companies want to deliver on industry promises of quality and satisfaction; investments in marketing contribute to both sides by modernizing the fuel delivery process and making it easier to build strong customer relationships.

The Top Three Takeaways for Fuel Delivery Marketing: